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Why data matters in the real world


If you work in IT, you will have heard again and again over the past five or ten years how important data is – how it can improve or even revolutionize how we work and live. Phrases like “data is the new oil” or “the data revolution” get thrown around and while the specific wording may change, the sentiment is the same: Data is useful and important in ways we’ve not previously imagined.

Yet when we start to dig into the details, things can sometimes get a bit hazy. Real use cases can be elusive, vague, or rather mundane.


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